Bundesliga TV Rights
€4.484 billion: Who shows what from 2025/26 and how revenues are distributed
Bundesliga TV Rights: €4.484 Billion
The DFL awarded domestic media rights for the 2025/26 through 2028/29 seasons in December 2024. Total revenue: €4.484 billion — €1.121 billion per season, representing a 2% increase over the previous cycle. The Bundesliga maintains the second-strongest domestic TV deal of any football league worldwide, behind the English Premier League.
Key Fact: Bundesliga media rights 2025/26–2028/29 generate €1.121B per season (€4.484B total). Distributed across 15 rights packages plus audio rights.
Who Shows What? Live Rights from 2025/26
| Time Slot | Content | Broadcaster | Type |
|---|---|---|---|
| Fri 8:30 PM | Bundesliga single match | Sky | Pay |
| Sat 3:30 PM | Bundesliga single matches (5) | Sky | Pay |
| Sat 3:30 PM | Bundesliga conference | DAZN | Pay |
| Sat 6:30 PM | Bundesliga top match | Sky | Pay |
| Sun 3:30/5:30/7:30 PM | Bundesliga single matches | DAZN | Pay |
| Sat 6:00 PM | Sportschau highlights | ARD | Free |
| Sat 11:00 PM | Sportstudio | ZDF | Free |
| 9 matches/season | Season opener, Supercup, Relegation | Sat.1 | Free |
International Comparison
The Premier League dominates with domestic TV revenues exceeding €2 billion per season — nearly double the Bundesliga. International broadcasting further widens the gap. This revenue disparity is central to the 50+1 debate: critics argue the investor restriction limits German clubs' ability to compete financially with English rivals.
Frequently Asked Questions
How much are the Bundesliga TV rights worth?
The domestic media rights for 2025/26 to 2028/29 total €4.484 billion — €1.121 billion per season. This makes the Bundesliga the second-highest domestic TV deal in world football, behind the Premier League.
Where can I watch the Bundesliga?
Sky shows all Friday and Saturday single matches (including the 6:30 PM top match). DAZN broadcasts the Saturday conference and all Sunday matches. Free TV: ARD Sportschau on Saturday evening, ZDF Sportstudio, Sat.1 shows 9 live matches per season.
How are Bundesliga TV revenues distributed?
Distribution is based on four pillars: sporting performance (5-year ranking), youth development, interest (TV reach and attendance), and an equal-share component. Bayern Munich receives the highest allocation at over €90M per season.
How does the Bundesliga compare to the Premier League in TV revenue?
The Premier League generates over €2 billion per season domestically — nearly double the Bundesliga. International deals widen the gap further. This revenue disparity is a central argument in the 50+1 debate.